As you know and as I have mentioned before, I am the ultimate test dummy for any mascara out there that is willing to give me the lashes that I have always wanted. And it now seems like I will be pretty busy in the next coming months testing out some very interesting new releases that are on the horizon.

In a recent WWD article, mascasras are all the buzz and spinning mascaras are even a bigger buzz! We all know there was a big craze with the Spinlash release a few months back (which I have yet to try); and from what I read the reviews were pretty mixed. It seemed like either a love or hate product. But now, some big makers like Lancôme and Estée Lauder, as well as L'Oreal and P&G have jumped on the buzzing trend and will all be launching their own spinning and vibrating versions pretty soon!

 

 "The cosmetics giant is set to release TurboLash All Effects Motion
Mascara, which the brand is touting as the world’s first

battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.

“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.

“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD

Sounds neat doesn't it? As for the vibrating technique (not to be mistaken with spinning), this mascara wand will gently vibrate  allowing for more grasp of the lashes and also allowing for more of the formula to cover each lash...sort of similar to when you apply your mascara and gently wiggle your hand from left to right. Not only will this help coat the lashes better but it will also help seperate better and prevent clumps. I can't wait for this to hit the counters!

 

 "Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.

Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.

Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD

 

Now this my dear, is something that I will DEFINETLY be trying out. I am a firm believer that  Lancôme indeed does make the best mascaras ever. I don't know what it is but their formulas are amazing. They are probably the only company out there with a star line-up of mascaras, and currently they have me hooked on their Fatale which since trying I have never looked back to my previous Diorshow. Unlike the Estée Lauder TurboLash above, this mascara actually rotates, similar to the Spinlash, so not only do you get the precise vibrations but you also get a rotating wand to ensure that you get your lashes precisely coated with the formula.

This baby however won't come so soon as the Estée Lauder one; its release date is slated for this Fall, but boy I cannot wait until this hits stores. I am sure this one will be big!

So with these new powered mascaras and also the Givenchy Phenomen Eyes which I introduced last month, are traditional mascara wands now a thing of the past? What do you think of the latest technology? Innovative or just hype? Does it catch your eye? If so, what will you be getting your hands on? Share your thoughts. Let me know!

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